• Local Business Listing Management

  • In the world of local search marketing, a citation is any mention of your business name, usually accompanied by your business address and your business phone number.

    These three elements are collectively known as your NAP.

    Citations are most often found as part of a business listing in an online directory or review website such as Yellow NZ, TripAdvisor, Yelp, NoCowboys, etc.

    Citation building plays an important role in improving your business' online visibility. Google and other search engines factor the number and quality of your citations into your search ranking.

    You'll want to be listed on the major general business directories and review sites as well as on other niche-specific or location-specific sites.

  • Key Benefits

    • Get connected to local customers.
    • Increase your business' online visibility.
    • Improve your business' online authority.
    • Enhance your brand recognition.
    • Drive more traffic to your website.
    • Improve your website's organic SEO.
    • Advertise your business cost-effectively.
    • Present a consistent impression of your business.
  • The Listing Management Process

  • Find and claim your business listings on the most important directories and review sites.

  • Ensure that your business' contact info (NAP) is accurate and consistent across the web.

  • Go beyond just your NAP and enhance your profile by adding more of your business info.

  • Citation Building
  • Claim Your Listings

    With our help, finding and claiming your business listings will no longer be a time-consuming process.

    We'll start by checking on the major online business directories and online review sites like Facebook, Google My Business, Yellow NZ, Yelp, etc. These are the ones that every NZ business should be listed on.

    Then we'll look into other web places specific to your niche/industry (like Tripadvisor for hospitality or NoCowboys for skilled trades).

    If relevant, we'll also recommend sites specific to your location.

  • Data Synchronisation
  • Synchronise Your Data

    Maintaining accurate and consistent data about your business across the web is a vital part of managing your online reputation.

    But with so many business directories, social communities, review websites and other web places where you can have a local business listing, how can you ensure that your business' NAP and other data is accurate and up-to-date everywhere?

    That's where we come in! Via our listing management platform, you'll be able to see your NAP data for each local business listing in one place. You'll be able to easily identify and fix any inaccuracies so that your data is synchronised across the web.

  • Listing Optimisation
  • Optimise Your Listings

    Our platform supports the fact that many online directories and review sites have the option to add more info than just your NAP (name, address, and phone number).

    Additional info allowed can include business description, photos, videos, hours, menus, links to social sites, list of services, appointment URL, etc.

    Adding extra info to your business profile can help you rank better in the search results of the individual directories and helps the search engines get a fuller picture about your business.

    In turn, this can improve your local search rankings in the major search engines.

  • Savvy, Forward-Thinking Business Owners
    See the Value of Local Business Listing Management!